Marketing Manager

Matar Holding

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Manage the marketing budget and ensure cost-effective campaign execution.
• Lead, mentor, and supervise the marketing team to achieve performance goals.

Brand Management

• Maintain and strengthen the company s brand identity across all communication channels.
• Ensure consistency in messaging, tone, and visuals in all marketing materials.

Campaign Development & Execution

• Plan and execute digital and traditional marketing campaigns.
• Oversee content creation including social media posts, promotional materials, and advertising copy.
• Coordinate with internal departments and external agencies to ensure seamless campaign delivery.

Market Research & Analysis

• Conduct market research to analyze customer behavior, industry trends, and competitor activities.
• Prepare reports and insights to support strategic decision-making.
• Track and measure the performance of marketing campaigns using KPIs and analytics tools.

Customer Engagement

• Enhance customer experience through targeted engagement initiatives.
• Manage company presence across social media platforms and digital channels.

Events & Promotions

• Plan and manage events, exhibitions, product launches, and brand activations.
• Ensure all promotional activities reflect the company s marketing objectives.