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Experience
5 - 7 Years
Job Location
Education
Bachelor of Arts
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Campaign Execution & Delivery
Execute integrated, full-funnel marketing campaigns across assigned markets, from awareness through to conversion.
Coordinate activity across paid, owned, and earned channels, including digital, social, sponsorships, OOH, partnerships, and CRM, to deliver the country execution plans for assigned markets.
Manage campaign timelines, assets, approvals, and deployment to ensure seamless delivery.
Ensure all activity reflects Etihad s premium brand positioning while remaining locally relevant.
Market & Stakeholder Coordination
Act as the day-to-day marketing contact for assigned markets.
Partner with internal teams across the Revenue & Commercial division to align execution with commercial priorities.
Support market-specific initiatives including tactical offers, seasonal activity, and new route launches.
Manage external agency partners as required, ensuring high-quality output, on-time delivery, and adherence to brand standards and performance expectations.
Performance Tracking & Optimisation
Track campaign performance across key metrics such as reach, engagement, traffic, bookings, and CPA.
Support reporting and post-campaign reviews, identifying insights and optimisation opportunities.
Ways of Working
Operate with exceptional attention to detail and accuracy.
Manage multiple workstreams concurrently in a fast-paced environment.
Actively engage markets through up to 20% travel to build local knowledge and relationships.
Desired Candidate Profile
We are seeking a hands-on Marketing Manager to execute full-funnel marketing activity across a defined set of markets in the region. This role is focused on coordination, delivery, and optimisation, with strong exposure to both brand and performance marketing in a premium, global airline environment.Working closely with senior marketing leaders and commercial and revenue teams, you will ensure campaigns are executed flawlessly, on time, and on brand, while supporting commercial objectives such as demand stimulation, route performance, and revenue growth.The role is well suited to someone with a strong creative flair who can confidently manage creative development while balancing commercial objectives, performance metrics, and return on investment.
Company Industry
- Airlines
- Aviation
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Marketing Manager - Western Europe & North America
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Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad s codeshare partners, Etihad s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
https://careers.etihad.com/job/Abu-Dhabi-Marketing-Manager-Western-Europe-&-North-America/733045622/