Marketing Officer

Hassan’s Optician Company

Responsibilities

• Managing and Developing Marketing Campaigns: Design, implement, and manage integrated marketing campaigns across multiple channels to boost brand visibility, customer engagement, and revenue.

• Researching and Analyzing Data: Conduct thorough research and data analysis to identify and define target audiences, understanding market trends, customer behaviors, and competitive insights.

• Conducting Promotional Activities: Plan and execute promotional events, product launches, and activities to increase brand awareness and drive sales.

• Overseeing Social Media Campaigns: Manage and monitor all social media platforms, develop content strategies, and engage with audiences to drive brand presence and customer interaction.

• Evaluating Campaign Effectiveness: Continuously track and measure the success of marketing campaigns, analyzing performance data to optimize future strategies.

• Reporting on Digital Media Trends: Report on marketing trends, statistics, and campaign performance across all digital platforms, providing actionable insights to improve and enhance marketing strategies.

Qualification

• Bachelor s degree in marketing, communications or related is preferred.
• Proven work experience in marketing.
• Solid knowledge of market research techniques.
• Thorough knowledge of social media and web analytics.
• Solid understanding of research techniques.

Minimum Requirements

• Excellent Communication skills.
• Ability to work independently as well as part of a team.
• Strong time management skills and the ability to meet deadlines.
• Sound multi-tasking and organizational skills, with the ability to work effectively in a complex and dynamic environment.