Marketing Officer

Al Diyar International Co.

Develop and implement marketing strategies aligned with business objectives.

Identify and communicate the company s unique selling propositions (USP).

Define and refine target customer segments.

Manage surveys to collect market feedback to better understand customer needs and market trends.

Propose new product or service ideas based on market feedback and industry trends.

Manage the company s digital presence across Meta platforms (Facebook & Instagram) and Google.

Plan and execute email marketing campaigns.

Manage and optimize Google Ads campaigns, including testing and performance monitoring.

Continuously improve Search Engine Optimization (SEO) performance and search visibility across Google and AI search platforms.

Optimize website content for target keywords and search performance.

Create and publish weekly blog articles to strengthen brand authority.

Ensure the company website remains updated and aligned with marketing goals.

Build and maintain target contact databases for marketing campaigns.

Support sales campaigns with marketing initiatives that generate qualified leads.

Contribute to marketing campaigns designed to support business development efforts.

Develop a marketing mix with timelines.

Develop messaging framework.

Develop guidelines for graphic design.

When required, visit sites to capture photos and marketing content.

Publish updates on social media and the website highlighting projects, initiatives, and activities.

Collect relevant market data and expand the company s marketing database.

Monitor marketing performance and continuously improve campaigns and visibility.