Marketing Operation Manager

Retal Urban Development Company

Develop the project marketing strategy and annual activation plan aligned to business objectives, customer insights, and construction timelines.

Define the project brand (identity, messaging, tone, value proposition) and govern its application across channels and vendors.

Build quarterly activation calendars (campaigns, PR, events, site branding) synchronized with sales milestones and inventory plans.

Lead integrated campaigns across paid/owned/earned channels; brief agencies; approve media/content plans and creative within DoA.

Oversee content calendars and creative production (digital assets, collateral, brochures, video, 3D, site signage) ensuring brand and legal compliance.

Coordinate performance marketing with Digital: audience strategy, budgets, flighting, tracking, and optimization to CPL/CAC targets.

Align PR moments and executive visibility with Corporate Communications for project milestones and community initiatives.

Own site branding plans (hoardings, wayfinding, sales center, mockups, model units) in coordination with Projects/Operations.

Plan and deliver project launches, exhibitions, and activations with Events & Brand Presence; manage promoters and on-site coverage.

Manage agencies and vendors (creative, media, production, research); set scopes, KPIs, and SLA reviews; ensure quality outputs.

Ongoing cross-functional status with Sales/Development; maintain trackers, risks, and decision logs; escalate blockers promptly.

Ensure compliance with policies, brand guidelines, and procurement/DoA; maintain documentation for audit readiness.

Own weekly/monthly dashboards on lead generation, funnel conversion, awareness/SoV, and ROI; translate insights to optimizations.

Monitor market trends, competitor launches, and regulatory changes; recommend actions on pricing comms, promotions, and channel mix.