Marketing Operations Analyst

Scale Army

Our client is an AI-powered go-to-market strategy and execution company serving enterprise and mid-market organizations. They help leadership teams architect GTM strategy, train internal teams to operate new systems, and guide transformation initiatives with a strong focus on execution ownership. Currently in launch mode with active paying clients, secured speaking engagements, and a growing thought leadership presence, the company is building an operational engine designed to support enterprise-level delivery through a lean and highly capable team.

Location

Fully Remote (Work from Home) | 9 AM 5 PM EST

Role Overview

The Marketing Ops Analyst will be the operational backbone of the business, combining marketing coordination, systems building, project management, and content execution. This role will own CRM setup and maintenance, automation workflows, content repurposing, speaking pipeline coordination, and day-to-day operational infrastructure that keeps leadership focused on revenue-generating work. The ideal candidate is a highly autonomous generalist who can think systematically, write clearly, learn new tools quickly, and drive outcomes without constant direction.

Key Responsibilities

• Set up and manage Attio CRM, including contact records, deal pipeline stages, tagging structure, and reporting views.

• Build marketing automation workflows, including website visitor triggers, lead capture sequences, follow-up cadences, and nurture flows.

• Configure email templates and sequences for prospect outreach, event follow-ups, and newsletter subscriber engagement.

• Maintain clean CRM data through deduplication, enrichment, and lifecycle stage tracking.

Operations & Infrastructure

• Implement the internal operations playbook across content, sales, client delivery, and business infrastructure workflows.

• Manage the speaking engagement pipeline by researching conferences, submitting applications, tracking deadlines, and coordinating logistics.

• Set up and manage project tracking across all active workstreams.

• Handle business administration tasks including vendor coordination, scheduling, and document management.

• Support website updates using Claude Code or coordinate with contractors when needed.

Content & Social Media

• Manage the LinkedIn content calendar for both the CEO s personal account and the company page.

• Draft LinkedIn posts, newsletter editions, and social content in the CEO s voice using AI tools.

• Repurpose podcasts and speaking engagements into video shorts, audiograms, pull quotes, and written content.

• Coordinate newsletter production using Beehiiv, including formatting, scheduling, and subscriber management.

• Support content creation for proposals, case studies, and client-facing materials.

Sales & Pipeline Support

• Conduct prospect research before sales calls and meetings.

• Draft and send follow-up emails and outreach sequences.

• Track pipeline activity in Attio and flag opportunities that require attention.

• Coordinate event-related outreach, including pre-event targeting and post-event follow-up.