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Experience
3 - 7 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Responsibilities
- Lead the execution of marketing automation activities, including email campaigns, nurturing flows, segmentation logic, and performance tracking within the marketing automation platform.
- Develop, monitor, and analyze campaign performance reports, translating analytics into clear insights and optimization recommendations.
- Own the governance, maintenance, enrichment, and quality control of the marketing database, ensuring segmentation accuracy, data hygiene standards, and CRM alignment.
- Lead end-to-end execution of digital campaigns (LinkedIn, paid media, email, landing pages), ensuring accurate tracking, reporting, and continuous performance improvement.
- Allocate and monitor digital campaign budgets, ensuring cost-efficiency, performance alignment, and optimization against defined KPIs and revenue objectives.
- Build structured performance dashboards that provide visibility into MQL generation, engagement metrics, campaign ROI, and funnel contribution.
- Identify process gaps within marketing operations and proactively implement structured workflows to improve efficiency, accuracy, and scalability.
- Maintain awareness of evolving marketing technology tools, automation best practices, and data governance standards to continuously enhance operational maturity.
Desired Candidate Profile
Requirements
- Bachelor s degree in Marketing, Business Administration, Data Analytics, or a related field.
- 3 5 years experience in marketing operations, automation, or digital performance (B2B preferred, ideally fintech/tech)
- Strong hands-on experience with CRM + marketing automation platforms (e.g., Zoho CRM, HubSpot, Salesforce)
- Proven ability to:
- Manage and clean marketing databases (segmentation, enrichment, data quality)
- Execute and optimize digital campaigns end-to-end (email, paid media, landing pages)
- Track performance accurately (UTMs, attribution, conversion tracking)
- Strong analytical capability to:
- Build dashboards and interpret performance (MQLs, funnel, ROI)
- Translate data into actionable insights and optimizations
- Link marketing performance to revenue impact
- Solid understanding of:
- Lead lifecycle & funnel metrics
- Attribution models & campaign efficiency (CPL, CPA, ROI)
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Marketing Operations Officer
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