Marketing Ops Manager

Pens.com

This role involves being the project manager for integrated marketing campaigns, overseeing the execution of various processes and measuring results. You set goals and benchmarks for each upcoming marketing program or campaign. You then monitor and analyze marketing activities' performance, providing insights and recommendations to optimize results.

• Process management:

Marketing campaigns often involve multiple departments, such as sales, product development and customer service. A marketing operations manager coordinates with these departments to ensure that campaigns align with business goals and that all departments are working together effectively. They design and implement processes and workflows that enable marketing teams to execute their daily tasks efficiently, curating and integrating the best applications and technologies to support each step in the process.

• Campaign management:

• Data Management:

Marketing operations managers frequently collaborate with business operation teams to maintain accurate data and ensure updated reporting. This involves tracking key performance indicators (KPIs). By analyzing this data, you can identify areas for improvement and make data-driven decisions to optimize campaigns.

• Marketing Technology:

Maintain knowledge of business processes, industry, and technology trends to better define and communicate the roadmap and rationale for future marketing and business development technology solutions.

• People Management:

Able to coordinate the work of small teams and maintains effective cooperation with other related departments.