Marketing & Partnerships Associate

Scale Army

Role Overview

The Marketing & Partnerships Associate will be responsible for executing outbound partnership efforts and supporting email marketing campaigns to drive top-of-funnel growth. This is a highly execution-focused role where the primary objective is to secure partnerships and book collaborative opportunities, while continuously optimizing outreach and campaign performance.

Key Responsibilities

Partnership Outreach & Lead Generation

• Execute high-volume outbound outreach via email and social media (primarily Meta DMs) to secure partnerships

• Identify and build targeted lists of potential partners aligned with the company s ICP and audience

• Drive conversations toward scheduling webinars and collaborative opportunities

• Manage follow-ups and maintain a consistent outreach cadence to maximize conversion rates

Email Marketing & Campaign Execution

• Create and execute email campaigns using platforms such as ActiveCampaign to support partnership outreach

• Write and optimize email copy focused on engagement and conversion

• Run A/B tests on subject lines, messaging, and formats to improve performance

• Manage segmentation and campaign execution to ensure effective targeting

Pipeline Management & Reporting

• Track outreach activity, responses, and conversions to maintain a structured and healthy pipeline

• Monitor performance metrics across outreach and email campaigns

• Identify areas for improvement and continuously optimize workflows and messaging

AI Utilization & Optimization

• Leverage AI tools to improve outreach messaging, email campaigns, and workflow efficiency

• Continuously iterate on prompts and outputs to increase quality and speed of execution