Marketing - Senior CRM Specialist

Telda

Employer Active

Posted 13 hrs ago

Experience

1 - 4 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Overview
We re looking for a CRM Specialist to join our Marketing team and help drive customer engagement, retention, and acquisition. This role will focus on building targeted campaigns, optimizing automation flows, and using data-driven insights to improve user experience. You will be responsible for executing CRM strategies that enhance customer lifecycle management through segmentation, A/B testing, and acquisition-focused initiatives.
Responsibilities:
  • A/B Testing & Optimization: Conduct experiments to test different messaging, timing, and incentives to improve conversion and retention rates.
  • Segmentation & Targeting: Build customer segments based on behavior, demographics, and lifecycle stages to create personalized experiences.
  • Automations & Journeys: Set up and optimize automated workflows for onboarding, activation, engagement, and reactivation.
  • Acquisition & Engagement Campaigns: Support user acquisition efforts by leveraging CRM tools to convert sign-ups into active users.
  • Analytical Insights: Monitor and analyze CRM performance, identifying trends and areas for improvement.
  • Multi-Channel Execution: Manage push notifications, SMS, and in-app messaging to deliver timely and relevant communication
  • Collaboration: Work closely with Product, Growth, and Data teams to align CRM initiatives with business goals.
  • Content & Copy Collaboration: Brief the copywriter on CRM campaign content and messaging.
  • Review, refine, and ensure copy quality aligns with brand tone and objectives.
  • Have a sharp eye for detail, making sure all content is engaging, accurate, and optimized for conversion.

Desired Candidate Profile

Education:
Bachelor of Business Administration, Marketing or any relevant field.
Skills:
Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Hands-on experience with CRM platforms (e.g., Braze, MoEngage, Clevertap, Iterable, or similar).
Experience running A/B tests and optimizing customer journeys.
Understanding of user segmentation and lifecycle marketing.
Familiarity with SQL or data visualization tools is a plus.
Strong communication skills and ability to work cross-functionally.
Experience:
1-4 years of experience in CRM, Marketing Automation, or Growth Marketing.

Company Industry

  • Banking
  • Financial Services
  • Broking

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Marketing - Senior CRM Specialist

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Telda

WHO IS Telda?
Telda is a financial brand built for Millennials and GenZ to take the pain out of peer-to-peer payments. We are bringing a better way to send, spend and save to anyone who has ever sought an alternative to the traditional banking system.

https://jobs.lever.co/telda.app/b8473d85-8902-4107-96b7-351cf2b42d55