Marketing Specialist

Aspire Software

We are looking for a creative and organized Marketing Specialist to manage and execute our day-to-day marketing initiatives. You will be responsible for maintaining our website, managing our social media presence, executing marketing campaigns, and supporting our growth in the trades and home services market. This role is perfect for someone who loves wearing multiple hats, is comfortable with digital marketing tools, and is passionate about creating content that resonates with small business owners.

The ideal candidate is resourceful, detail-oriented, and excited about contributing to the growth of an early-stage AI company. You'll work closely with leadership and sales to execute our marketing strategy and generate pipeline.

Key Responsibilities

• Manage the website: maintain and update website content, optimize for SEO, and ensure an optimal user experience
• Manage social media: create content, schedule posts, engage with the community, and grow our social media presence
• Execute marketing campaigns: implement email campaigns, digital ads, and content initiatives to generate leads
• Create marketing content: write blog posts, case studies, emails, sales collateral, and other content that resonates with contractors
• Manage marketing budget: track marketing spend, optimize budget allocation, and ensure strong ROI
• Analyze performance: track marketing metrics, create reports, and identify opportunities for improvement
• Manage marketing tools: administer marketing automation platforms, CRM, and other marketing tools
• Support sales: create sales collateral, presentations, and resources to help the sales team
• Collaborate with the team: work with sales, product, and leadership to align marketing initiatives with company goals