Marketing Specialist

Malia Group

Duties And Responsibilities

On Social Media & Digital Marketing

• Plan, execute, and manage social and digital marketing campaigns across platforms (social media, Google Ads, mass email campaigns, website)
• Develop and manage the annual, quarterly, and monthly social media content and campaigns calendar
• Oversee the marketing content and design by supervising the creation, posting schedules, performance tracking, and analytics
• Grow and maintain customer and prospect databases through conversion strategies and lead-generation initiatives
• Engage with Maliatec social media audience by monitoring, responding to, and addressing audience comments, messages, complaints, and inquiries
• Optimize Maliatec website and digital presence to improve search engine rankings (SEO) and online visibility
• Ensure continuous update of MaliaTec Website content/pictures and news posting
• Lead on the preparation of the Yearly/Quarterly/Monthly Marketing
• Prepare monthly performance reports covering campaign ROI, social media performance, digital metrics, and competitor benchmarks
• Synchronize and maintain all marketing-related databases on Salesforce CRM

On Events & Marketing Campaigns

• Plan, organize, and coordinate marketing and customer-related events across all markets in collaboration with relevant stakeholders
• Support the development and execution of promotional campaigns linked to events and key business initiatives
• Lead the preparation and execution of the yearly, quarterly, and monthly marketing plans, ensuring alignment with business objectives
• Coordinate logistics, timelines, and communication for events to ensure smooth execution and positive customer experience
• Evaluate event outcomes and contribute insights and recommendations for continuous improvement