Marketing Specialist

Future Group Translation Services

Key Responsibilities

• Campaign Management: Plan, implement, and optimise multi-channel marketing campaigns (email, social, PPC, content syndication) to generate qualified leads and support sales objectives.
• Content Creation: Produce clear, client-focused content, including blog posts, case studies, white papers, website copy, and social media assets that communicate the company's value proposition in translation and localisation.
• Digital Marketing & Analytics: Manage website content and SEO efforts, run paid digital campaigns, monitor performance using analytics tools, and provide regular reporting with actionable insights to improve ROI.
• Marketing Collateral & Sales Support: Develop sales enablement materials, proposals, presentations, and campaign assets in collaboration with business development to support client pitches and account management.
• Events & Webinars: Coordinate virtual and in-person events, webinars, and industry outreach activities to build brand presence and generate networking opportunities.
• Brand & Messaging: Maintain consistent brand voice and messaging across channels and ensure all external communications reflect the company's quality and professionalism.
• Market Research: Monitor market trends, competitor activity,y and client needs to inform campaign strategy and support product/service development opportunities.
• Collaboration: Work closely with sales, project management, and linguists to ensure marketing initiatives are aligned with service capabilities and client requirements.

Qualifications & Requirements

• Experience: 2 4 years of experience in B2B marketing, preferably in professional services, technology, localisation or related industries.
• Marketing Skills: Experience running digital campaigns, email marketing, content marketing, and basic paid media. Familiarity with SEO best practices.
• Analytical: Comfortable using analytics tools (e.g., Google Analytics), able to interpret data and translate insights into practical optimisations.
• Communication: Excellent written and verbal communication skills in English; additional language skills are an advantage.
• Technical: Marketing automation tools, CRM systems, and MS Office; ability to learn new tools quickly.
• Personal Attributes: Creative, organised, self-motivated and able to manage multiple projects to deadlines in a fast-paced environment.
• Education: Bachelor's degree in Marketing, Communications or related discipline preferred, or equivalent practical experience.