Marketing Specialist

Scale Army

The Marketing Specialist will support the SVP of Marketing, two Brand Managers, and Brand Owners across four owned brands. This cross-functional role is responsible for executing high-impact email marketing campaigns that engage customers and drive revenue, while also contributing to social media management, influencer coordination, and marketing operations.

The role combines copywriting, design, analytics, and operational support to ensure every campaign aligns with each brand s voice and business objectives.

Key Responsibilities

• Write, design, and execute email marketing campaigns aligned with each brand s tone, objectives, and promotional calendar

• Build responsive email templates optimized for desktop and mobile

• Design campaign graphics using Canva and Adobe Suite

• Manage segmentation and personalization strategies to increase open and click-through rates

• Track and analyze campaign performance; report on KPIs and apply learnings to optimize future sends

• Ensure compliance with CAN-SPAM regulations and deliverability best practices

• Maintain and update the email content calendar in collaboration with the Junior Brand Manager and Brand Manager

• Stay informed on email marketing trends, Klaviyo updates, and performance best practices

Community Management

• Lead day-to-day engagement across brand social media platforms

• Respond to DMs, comments, and community inquiries to maintain a positive and responsive brand voice

Influencer & UGC Coordination

• Identify and reach out to UGC creators and micro-influencers for content partnerships

• Manage contracting, onboarding, and whitelisting setup where needed

Marketing & Operational Support

• Assist the SVP of Marketing and Brand Managers with campaign execution and brand initiatives

• Place and track product sample orders for influencer, media, and campaign use

• Support planning and execution of brand photo shoots, including production schedules and talent coordination

• Manage calendars, timelines, and administrative needs to ensure smooth cross-functional collaboration