Marketing Specialist

Urban Ridge Supplies

Posted on 24 Sep

Experience

4 - 8 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Platform Management & Data Hygiene

  • Manage and maintain CRM, marketing automation, and analytics tools to ensure clean and reliable data.
  • Oversee platform administration and data hygiene.
  • Collaborate with teams to ensure smooth tool integration and usage.

Campaign Execution Funnel Optimization

  • Set up and optimize campaigns, landing pages, and lead scoring to improve lead flow and conversion.
  • Build landing pages and email nurture sequences.
  • Monitor lead progression through the funnel and identify bottlenecks.
  • Develop event-specific lead capture forms and automate follow-up processes.

Cross-Functional Coordination & Support

  • Work closely with Sales and Product teams across business units to synchronize efforts and resolve technical issues.
  • Coordinate between business units and geographies.
  • Troubleshoot and resolve platform and campaign-related technical problems.

AI Integration

  • Leverage AI tools to analyze market trends, customer behavior, and campaign performance across both digital and offline channels.
  • Apply AI-driven insights for audience segmentation, location targeting, and media buying optimization.
  • Use AI to personalize content, enhance customer engagement, and improve lead scoring.
  • Measure and track the effectiveness of campaigns (online and offline) through AI-enabled analytics dashboards.
  • Support teams with adopting AI-powered solutions to optimize budget allocation and decision-making.

Desired Candidate Profile

Must-have

  • Bachelor s degree in Business Administration, Marketing, Communications, or related field.
  • 4 - 6 years of experience in marketing.
  • Experience with marketing tools such as Print Materials, Event Marketing, Direct Marketing, and On-Site Branding.
  • Experience with MS Office.
  • Experience in B2B industry.
  • English (Advanced).
  • Hands-on experience with AI-driven marketing tools.

Nice to have

  • Marketing certificate/diploma Degree.
  • Previous experience in scientific services, laboratory testing, pharmaceutical, or biotech industries.
  • Knowledge of scientific terminology, lab operations, or research workflows.
  • Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva).
  • Familiarity with data collection methods, statistical analysis software.
  • AI-related certification in business or marketing applications is highly preferred.

Company Industry

  • Concrete
  • Readymix
  • Cement

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Marketing Specialist

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Urban Ridge Supplies

https://jobs.urbanridgesupplies.com/jobs/6496250-marketing-specialist