Marketing Specialist

FRC-franchise retail concept

Develop comprehensive marketing plans aligned with business objectives, target audience, and market trends. Identify opportunities for growth and differentiation in the market.

Lead the planning, execution, and optimization of marketing campaigns across various channels, including digital, social media, and traditional marketing channels.

Content Creation and Management: Oversee the creation of marketing collateral, including social media content, and advertising materials.

Market Research and Analysis: Conduct market research to identify consumer needs, preferences, and trends. Analyze marketing metrics and KPIs to measure campaign effectiveness and make data-driven decisions.

Cross-functional Collaboration: Collaborate with internal teams to align marketing efforts with overall business goals and objectives.

Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and optimize spending to maximize ROI.


Requirements:

Bachelor's degree in Marketing, Business Administration, or related field. Master's degree is a plus.

Proven experience in marketing roles, with a focus on campaign management, digital marketing, and brand management.

Strong analytical skills with the ability to interpret data and make strategic recommendations.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Proficiency in marketing software and tools, such as Google Analytics.