Marketing Specialist

Makassed Association

A. Strategic Planning

Develop and implement a comprehensive annual marketing and communications plan aligned with the organization s strategic objectives.

Manage brand positioning and ensure consistency across all communication channels.

Conduct market analysis, audience segmentation, and competitor benchmarking to inform strategy.

B. Campaign Development & Management

Plan, design, and execute marketing campaigns for events, services, fundraising initiatives, and institutional programs.

Manage multi-channel campaigns (digital, print, social media, outdoor, PR).

Supervise creative development including visuals, videos, messaging, and promotional materials.

C. Digital Marketing & Social Media

Oversee all digital platforms (website, social media, email marketing, paid ads).

Lead content creation calendars with high-quality, engaging, and brand-aligned content.

Manage analytics, monitor performance KPIs, and adjust campaigns based on insights.

D. Public Relations & Media Coordination

Build and maintain relationships with media outlets, influencers, agencies, and partners.

Coordinate press releases, media coverage, interviews, and PR events.

Act as a key contributor to reputation management and crisis communication.

E. Internal Coordination

Collaborate with program teams, fundraising, operations, and leadership to support project visibility.

Lead communication briefs, collect requirements, and translate them into clear marketing deliverables.

Provide guidance and training to internal teams on brand usage and communication standards.

F. Budget & Resource Management

Develop and manage the marketing budget.

Supervise procurement of marketing materials and external suppliers (designers, printers, media agencies).

Ensure cost-effective planning and optimal resource allocation.

G. Reporting & Performance

Prepare monthly and quarterly marketing performance reports, including KPIs, ROI, engagement insights, and recommendations.

Track campaign effectiveness and propose corrective actions when needed.

Maintain a repository of marketing assets, documentation, and institutional branding materials.