Marketing Specialist

SALLAUM LINES DMCC

Employer Active

Posted on 17 Oct

Experience

4 - 9 Years

Job Location

Lebanon - Lebanon

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Copywriting & Content Creation

  • Write clear, engaging, and persuasive copy for social media, website, print, email campaigns, and video scripts
  • Develop creative concepts and storytelling that reflect the brand s tone, vision, and values
  • Create high-impact headlines, taglines, CTAs, and brand messages for campaigns and marketing materials
  • Produce long-form content such as articles, blogs, newsletters, press releases, and case studies
  • Adapt writing style to different platforms and audiences while maintaining consistency in brand voice
  • Proofread and edit content to ensure accuracy, tone, and alignment with brand standards
  • Collaborate with creative teams to develop integrated creative assets
  • Research industry trends and competitor messaging to inform content strategy and positioning.

Marketing & Campaign Execution

  • Support the planning and implementation of digital and traditional marketing campaigns
  • Assist in developing and executing comprehensive marketing strategies aligned with company goals
  • Brainstorm and develop ideas for creative marketing campaign & monthly content calendars and ensure timely posting across platforms
  • Optimize content for SEO and SEM to increase website traffic and online visibility
  • Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions
  • Coordinate with internal departments on campaigns, events, and partnerships
  • Assist in managing email marketing tools (Mailchimp) and audience segmentation
  • Ensure all marketing communications comply with brand guidelines

Desired Candidate Profile

We are looking for a marketing specialist that will be responsible to assist in planning and executing marketing projects to increase brand awareness, generate leads, and enhance customer engagement. This role requires a combination of strategic planning, marketing acumen, and hands-on execution.

What do we expect of you?

  • BA, in Business Marketing or similar
  • 4+ years of experience in a similar position, with proven expertise in digital marketing
  • Familiarity in creating content, blog posts / articles, & website content
  • Good experience with marketing tools such as Meta, Mailchimp, and LinkedIn Ads

Applied knowledge of SEO, experience with SEO tools such as (SEMrush or Ahrefs) and SEO-driven content calendars

  • Proven ability to conduct thorough market and competitor research to support strategic decision-making
  • Strong understanding of social media, SEO, SEM, and digital advertising strategies
  • Excellent communication, organizational, and creative thinking skills
  • Ability to work both independently and collaboratively within a team
  • Excellent command of English and Arabic. French is a plus
  • Previous experience in marketing agencies is a plus

Company Industry

  • Shipping
  • Freight

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Marketing Specialist

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SALLAUM LINES DMCC

https://sallaumlines.com/positions/marketing-specialist/

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