Marketing Specialist

Urban Ridge Supplies

KEY RESPONSIBILITIES

• Writing briefs and manage third-party agencies;
  
• Perform market research for the competitive landscape analysis;
  
• Build relationships with vendors, agencies, Real Estate developers and other stakeholders;
  
• Develop a brand strategy that fosters brand equity of Bayut;
  
• Design and implement marketing campaigns to improve product uptake & brand equity;
  
• Accomplish marketing objectives by planning, developing, implementing, and evaluating advertising and promotion programs;
  
• Research and implement new marketing platforms and creative mediums to promote sales;
  
• Plan and execute company events;
  
• Develop and maintain PR strategies;
  
• Manage ATL & BTL budgets to ensure maximum value;
  
• Plan, direct and monitor social media strategies and activities;
  
• Manage Lead management campaigns to ensure effective sales;
  
• Ensure effective use of company assets like OOH, Digital Space, etc;
  
• Work closely with departments/ agencies and assist with new product and feature launches;
  
• Track & report marketing performance to the top management;
  
• Work on special projects given by the management