MARKETING STRATEGY SPECIALIST (TRAINEE)

Esbaar

A. Marketing Strategy Development & Execution

Develop the full marketing strategy aligned with company goals, growth opportunities, and industry trends.

Build annual and quarterly marketing action plans, including digital, physical, and partnership-driven campaigns.

Align marketing strategy with business development plans and emerging AAM/logistics opportunities.

Monitor campaign performance and optimize based on analytics, ROI indicators, and customer engagement.

B. Brand Building & Positioning

Lead the development and enhancement of the company s brand identity, ensuring consistency across all communication channels.

Produce high-quality marketing materials (brochures, pitch decks, videos, case studies) supporting client engagements and proposals.

Ensure strong brand representation in national/international forums, exhibitions, and strategic programs.

Support leadership in building corporate thought leadership in AAM, drone logistics, and emerging technologies.

C. Content Creation & Media Launching

Create engaging content including social media posts, articles, animations, videos, case studies, and press releases.

Develop targeted messaging for different market segments (logistics, government, energy, telecom, healthcare).

Plan, schedule, and execute media releases, social media campaigns, and online visibility programs.

Manage company s digital platforms and analytics tools to increase engagement and audience reach.

D. Stakeholder & Cross Functional Collaboration

Work with Business Development teams to align marketing initiatives with commercial pipelines and partnership discussions.

presentations and promotions.

Support strategic partnerships and brand related MoUs/MoCs through communication assets.

E. Market Research & Insights Support

Work with Market Intelligence Specialists to understand market needs, competitor landscape, and emerging technology trends.

Translate market insights into marketing opportunities, positioning statements, and client focused messages.

F. Reporting & Documentation

Maintain structured content libraries, media archives, and campaign trackers.

Prepare monthly marketing performance reports and insights dashboards for leadership review.

Follow documentation and approval processes for all marketing and media releases.