Marketing Technology Lead- Remote Diyar United Company

Purpose

The Marketing Technology Lead will take ownership of the design, implementation, and governance of the organisation’s marketing technology ecosystem, supporting a mobile-first fintech platform.

This role is responsible for ensuring that marketing platforms are:

• Accurately capturing and processing user data

• Reliably integrated across systems

• Secure, compliant, and governed

• Operationally stable and scalable

The role acts as the technical owner of the MarTech stack, ensuring alignment between marketing, product, and technology, while maintaining strong control over data, integrations, and platform usage.

Role Accountabilities

• Own the architecture, integration, and governance of the MarTech ecosystem (Segment, Mixpanel, Adjust, MoEngage/Clevertap)

• Define and enforce event tracking standards and governance, ensuring consistency and accuracy across mobile applications

• Oversee data flows and integrations between marketing platforms, mobile applications, and internal systems

• Ensure data quality, consistency, and traceability across all marketing tools

• Define onboarding processes and usage policies for marketing SaaS platforms, preventing tool sprawl and duplication

• Ensure all MarTech platforms comply with:

Ø  Internal security standards

Ø  Data protection requirements

Ø  Regulatory expectations

• Establish and maintain access controls, data handling policies, and auditability of marketing data flows

• Monitor and improve operational reliability of marketing data pipelines and integration

• Act as a point of escalation for MarTech-related incidents and data issues

• Develop and track KPIs to measure data quality, platform reliability, and marketing enablement

• Provide regular updates to leadership on:

Ø  Platform performance

Ø  Data integrity

Ø  • Risks and improvement opportunities

Key Performance Indicators (KPIs)

KPI

Description

Event Tracking Accuracy

% of critical user events correctly captured and consistent across Segment, Mixpanel, and engagement tools

Platform Reliability

Stability of data pipelines and integrations

Audit Readiness

Ability to demonstrate controlled, traceable data flows and compliance with policies

SaaS Governance Compliance

% of marketing tools aligned with onboarding, access, and governance standards

Campaign Automation Coverage

% of campaigns executed via automated journeys (MoEngage/Clevertap) vs manual execution

Experience & Qualifications

Experience       

• 5+ years of experience in Marketing Technology, Product Analytics, or Growth Engineering

• Hands-on experience with at least 2–3 of the following platforms:

Ø  Segment (or similar CDP/event pipeline)

Ø  Mixpanel (or Amplitude)

Ø  Adjust (or AppsFlyer)

Ø  MoEngage / Clevertap / Braze

• Experience working with mobile applications (iOS/Android) and event tracking frameworks

• Strong understanding of:

Ø  Event tracking design and governance

Ø  Data pipelines and integrations

Ø  Attribution models and marketing analytics

• Experience managing SaaS platforms and vendor ecosystems

• Experience working in cross-functional teams (marketing, product, engineering)

Minimum Entry Qualifications         

• Bachelor’s degree in information technology, computer science, or related discipline

• Strong understanding of:

• APIs and system integrations

• Data consistency and reconciliation

• Platform governance and operational processes

• Experience in regulated or security-conscious environments (preferred)

• Familiarity with data protection and privacy requirements (e.g., GDPR or similar)

• Excellent problem-solving, communication, and stakeholder management skills