Media Buyer / Digital Marketing Specialist

Index Infotech

About the Role:
We are seeking a highly skilled and data-driven Media Buyer / Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for developing, executing, and optimizing paid digital campaigns across various platforms.

Key Responsibilities:

• Develop and execute media buying strategies across multiple digital platforms (LinkedIn, Google Ads, Facebook, YouTube, etc.) to achieve campaign objectives.
  
• Manage end-to-end campaign execution, from initial briefing and audience segmentation to creative direction, ad trafficking, and budget allocation.
  
• Monitor and analyze campaign performance, using data and analytics to identify optimization opportunities and ensure campaigns are meeting or exceeding KPIs.
  
• Conduct A/B testing and multivariate testing on creatives, ad copy, and landing pages to drive continuous improvement.
  
• Collaborate with cross-functional teams, including content, creative, and analytics, to ensure campaigns are cohesive and aligned with brand messaging.
  
• Stay up to date with digital marketing trends, best practices, and platform updates to identify new opportunities and channels for growth.
  
• Prepare and deliver regular performance reports, campaign insights, and strategic recommendations to stakeholders.
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Qualifications:

• 4-5 years of experience in media buying and digital marketing, preferably in a B2B or B2C environment.
  
• Strong knowledge of Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other programmatic platforms.
  
• Proven track record of managing budgets, analyzing campaign data, and achieving performance goals.
  
• Excellent analytical skills with the ability to interpret data and turn it into actionable insights.
  
• Proficiency in ad platforms and analytics tools (Google Analytics, Meta Insights, etc.).
  
• Strong communication and project management skills.
  
• Ability to thrive in a fast-paced, collaborative environment.
  

Preferred:

• Experience in conducting paid campaigns with successful records and achieved KPIs.
  
• Experience working with e-commerce, SaaS, or technology-focused brands.
  
• Certifications in Google Ads, Meta Blueprint, or other relevant platforms.