Media Buyer

Bo'syard Co.

Employer Active

Posted 14 hrs ago

Experience

1 - 3 Years

Job Location

Cairo - Egypt

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Plan, execute, and manage paid campaigns across Meta (Facebook & Instagram), TikTok, and Google Ads.

Optimize campaigns daily to achieve target KPIs including ROAS, CPC, CTR, and conversion rate.

Conduct audience research and segmentation to ensure effective targeting for each campaign.

Collaborate with creative and content teams to develop compelling ad copies, visuals, and videos.

Implement retargeting strategies to convert engaged audiences into buyers.

Monitor and analyze campaign performance dashboards, identify trends, and make data-driven decisions.

Coordinate with the E-commerce and Website teams to align campaigns with active promotions and stock availability.

Perform A/B testing on creatives, placements, and bidding strategies to enhance results.

Prepare weekly and monthly performance reports with insights and recommendations for improvement.

Stay up-to-date with platform updates, digital marketing trends, and competitor activities.

Desired Candidate Profile

Bachelor s degree in Marketing, Business, or Digital Media.

1 3 years of hands-on experience in digital media buying or performance marketing.

Proven success in managing paid campaigns on Meta Ads Manager, TikTok Ads, and Google Ads.

Strong analytical mindset with knowledge of Google Analytics, Pixel tracking, and attribution tools.

Excellent time management, reporting, and communication skills.

Basic understanding of creative strategy, funnel optimization, and landing page performance.

Experience in beauty, cosmetics, or FMCG industries.

Familiarity with Shopify, e-commerce platforms.

Knowledge of influencer media buying and UGC ad content is a plus.

Company Industry

  • Internet
  • E-commerce
  • Dotcom

Department / Functional Area

  • Advertising
  • Media Planning
  • PR

Keywords

  • Media Buyer

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com

Bo'syard Co.

https://wuzzuf.net/jobs/p/xqlt7mzo4s1r-media-buyer-bosyard-co-cairo-egypt