Media buyer

Dora Management Solution...

Develop and execute media buying strategies tailored to marketplace platforms to achieve performance and sales objectives.

Plan and manage campaigns across multiple digital channels (e.g., Amazon Ads, Walmart Connect, Google Shopping, etc.), ensuring alignment with overall marketing goals.

Research, identify, and negotiate with media vendors and advertising platforms to secure optimal rates and placements.

Monitor and analyze campaign performance metrics, generating detailed reports with actionable insights and optimization recommendations.

Collaborate with marketing, creative, and marketplace operations teams to ensure campaigns align with brand positioning and product strategies.

Manage and allocate media budgets effectively to ensure maximum efficiency and return on investment.

Leverage data analytics and programmatic buying tools to enhance audience targeting, bidding strategies, and conversion rates.

Stay up to date with industry trends, advertising innovations, and platform updates relevant to marketplace advertising.

Oversee campaign trafficking and asset delivery, ensuring accurate tracking and timely execution.

Maintain strong relationships with media partners and negotiate added-value opportunities and strategic collaborations.

Ensure compliance with brand standards, platform policies, and legal requirements across all campaigns.