Media Buyer

MWG

Job Description:
Conduct research and analysis to identify target audiences, media channels, and ad formats suitable for the campaign objectives.
Determine the budget allocation for each media channel based on its potential reach, cost, and effectiveness.
responsible for planning, executing, and optimizing advertising campaigns across various media channels.
Collaborate with creative teams to develop compelling ad content and ensure it aligns with the campaign objectives.
Performance Tracking: Monitor and analyze campaign performance using key metrics and analytics tools to optimize campaigns and achieve desired results.
Prepare regular reports on campaign performance,
Stay informed about the latest trends, technologies, and competitor strategies in the media buying and advertising industry.
Analyze and report on the performance and efficiency of campaigns
Conduct market research and analyze trends to identify new marketing opportunities
Work with external agencies and vendors to execute marketing programs
Know how to plan, create, and implement a marketing strategy & campaign
Knowing how to plan and having the ability to manage time
Understand the key measurement tools available
Developing social presence and advocating brands effectively
Stay current on marketing trends and news e.g. Google updates and changes in algorithms
Support the goals set in the marketing plan