Media Buyer

Pixel LED

Develop and execute comprehensive media buying strategies across digital and traditional channels to maximize ROI.

Identify, negotiate, and purchase advertising space on relevant platforms including social media, search engines, and display networks.

Monitor, analyze, and optimize campaign performance using analytics tools to ensure alignment with business objectives.

Collaborate with the marketing and creative teams to align media plans with overall brand messaging and campaign goals.

Manage budgets, track expenditures, and provide regular reports on campaign effectiveness and spend.

Research and evaluate new media opportunities and emerging platforms to expand reach and engagement.

Build and maintain strong relationships with media vendors, publishers, and partners.

Stay updated on industry trends, audience behaviors, and competitor activities to inform media buying decisions.

Implement A/B testing and other optimization techniques to improve campaign performance.

Ensure all campaigns comply with industry regulations and company standards.

Proven experience in media buying, preferably within the technology or digital display industry.

Strong analytical skills with the ability to interpret data and generate actionable insights.

Excellent negotiation and communication skills for working with vendors and internal teams.

Demonstrated ability to manage multiple campaigns and budgets simultaneously.

Familiarity with digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic tools.

Experience with campaign tracking, reporting, and optimization.

Ability to work independently in a remote (home-based) environment.

Detail-oriented with strong organizational and time management skills.

Up-to-date knowledge of media trends and best practices.

Creative problem-solving skills and a results-driven mindset.