Media Buyer
baaboo
Employer Active
Posted on 12 Apr
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Your Responsibilities:
Plan and manage paid social campaigns on Meta, Facebook, Pinterest and TikTok with a strong focus on conversion generation
Take ownership of paid social channels, including campaign ideation, execution, and scaling in line with strategic business goals
Contribute to the development of the performance marketing growth strategy with a focus on social ads
Identify and test new opportunities to improve channel performance
Develop content ideas, write ad copy, and conduct A/B testing
Own the creative strategy for paid social, from concept to execution
Brief and collaborate closely with design and content teams to produce high-performing creative assets
Work cross-functionally with other departments to continuously optimize growth and marketing strategies
Create clear, insightful reports and analyses covering all key KPIs
Desired Candidate Profile
You hold a degree or completed training in Marketing, Business, or a comparable field
You have at least 2 years of hands-on experience in performance marketing with a focus on paid social - Media Buying
Experience managing campaigns on at least one of the following platforms: Meta, TikTok, Snapchat, Facebook, Pinterest
Previous experience in B2C, ideally within e-commerce
Strong affinity for data, tracking, and analytics
Efficient, goal-oriented, and well organized
Able to work independently as well as collaboratively in a team
Good English language skills (spoken and written)
Company Industry
Department / Functional Area
Keywords
- Media Buyer
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