Media Buyer

7P

Develop and execute media buying strategies across digital, print, and broadcast platforms to achieve campaign objectives.

• Negotiate and purchase advertising space and time from media vendors to secure the best rates and placements.
• Monitor, analyze, and optimize campaign performance using analytics tools to maximize ROI and meet KPIs.
• Collaborate with marketing, creative, and analytics teams to align media plans with overall marketing strategies.
• Conduct market research to identify target audiences and emerging media trends.
• Prepare and present detailed media plans, schedules, and post-campaign reports to stakeholders.
• Manage budgets, track expenditures, and ensure campaigns stay within allocated resources.
• Build and maintain strong relationships with media vendors and partners.
• Stay updated on industry developments, new platforms, and advertising technologies.
• Ensure compliance with advertising standards, brand guidelines, and legal requirements.

Proven experience in media buying, planning, or a related marketing role.

• Strong negotiation and communication skills for dealing with media vendors.
• Analytical mindset with the ability to interpret campaign data and optimize performance.
• Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, and programmatic buying tools.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Detail-oriented with strong organizational and project management skills.
• Proficiency in using analytics and reporting tools.
• Ability to work collaboratively with cross-functional teams.
• Up-to-date knowledge of media trends and advertising technologies.
• Self-motivated with a results-driven approach.