Media Buyer

BoHub

Plan, execute, and optimize paid media campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, TikTok, and Snapchat

• Develop full-funnel media strategies tailored specifically for Food & Beverage brands
• Manage and scale advertising budgets efficiently while maintaining strong ROAS and CPA
• Conduct audience research, targeting, and retargeting strategies
• Collaborate with creative and content teams to brief ad creatives and improve performance
• Monitor daily campaign performance and provide actionable insights
• Perform A/B testing on creatives, audiences, and offers
• Track, analyze, and report on KPIs including ROAS, CPA, CTR, CPC, and conversions
• Stay updated with platform updates, trends, and best practices in F&B advertising
• Coordinate with marketing and operations teams to align campaigns with promotions and launches.

Job Type: (Full-time - On-site)

This position starts with a 3-month probation period, after which the employee will be confirmed based on performance.

• 3+ years of hands-on experience in media buying, digital advertising, or a related marketing role.
• Proven experience managing multiple campaigns and budgets, including high-spend paid media accounts.
• This role requires a strong analytical mindset, deep knowledge of paid advertising platforms, and hands-on experience managing high-budget campaigns for F&B brands.
• Strong expertise in Meta Ads Manager and Google Ads, with hands-on experience in media planning and buying tools.
• Advanced experience with conversion tracking tools such as Meta Pixel, Google Analytics, and Google Tag Manager (GTM).
• Strong analytical skills with the ability to interpret performance data and turn insights into actionable optimizations.
• Demonstrated ability to monitor, analyze, and optimize campaign performance to achieve measurable results.
• Excellent communication, negotiation, and reporting skills when working with vendors and internal teams.
• Detail-oriented with strong organizational and time management skills, able to handle multiple priorities in a fast-paced environment.
• Creative problem-solving mindset with a strong focus on performance and results.
• Ability to work both independently and collaboratively within a team.
• Up-to-date knowledge of media trends, digital marketing strategies, and industry best practices.
• Strong experience in the Food & Beverage industry is a must.
• Experience working with e-commerce or delivery-based F&B brands is a plus.
• Flexible and adaptable to changing priorities and new technologies.