Media Buyer & Performance

Essence Adverts

Employer Active

Posted 10 hrs ago

Experience

3 - 5 Years

Job Location

Cairo - Egypt

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Plan, execute, and optimize paid media campaigns across platforms including Meta, Google, TikTok, YouTube, and LinkedIn.

Build media plans based on campaign objectives, budget allocations, and audience targeting strategies.

Manage end-to-end campaign setup including ad creatives, tracking, placements, and bidding strategies.

Monitor campaign performance daily, analyzing key metrics (CPR, CTR, CPA, ROAS) and making real-time optimizations.

Collaborate with content and design teams to brief performance-oriented creatives and A/B test variations.

Generate clear, actionable performance reports and present insights to internal teams and clients.

Stay updated on algorithm changes, platform innovations, and emerging ad formats to inform media strategy.

Ensure accurate pixel implementation and conversion tracking across websites and landing pages.

Desired Candidate Profile

Bachelor s degree in Marketing, Business, Economics, or a related field.

3 5 years of experience managing paid media campaigns, preferably in an agency setting.

Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and LinkedIn Campaign Manager.

Strong understanding of campaign objectives, targeting strategies, bidding models, and performance KPIs.

Proficient in Google Analytics, Meta Pixel, and other tracking and attribution tools.

Analytical thinker with the ability to draw insights from performance data and turn them into optimizations.

Strong organizational and communication skills; able to manage multiple campaigns across different clients and industries.

Certification in Meta, Google, or other paid media platforms is a plus.

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Advertising
  • Media Planning
  • PR

Keywords

  • Media Buyer & Performance

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Essence Adverts

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