Media Executive - Lebanon

WPP Media

The Media Planning Executive will support the development and execution of effective media plans to enhance our clients' online presence, drive engagement, and achieve marketing goals. This entry-level role is ideal for an enthusiastic individual eager to learn the intricacies of media planning, contribute to campaign success, and grow within the dynamic media industry.

• Assist in the research and analysis of target audiences, market trends, and media consumption habits to inform media strategies.
• Support the development and implementation of comprehensive media plans across various channels, including digital, social, and traditional media.
• Help prepare media briefs, presentations, and reports for internal teams and clients.
• Collaborate with media vendors and internal teams (e.g., creative, analytics) to ensure seamless campaign execution and optimization.
• Monitor campaign performance, gather data, and contribute to performance reports, identifying key insights and areas for improvement.
• Assist in managing media budgets, tracking expenditure, and reconciling invoices.
• Maintain accurate records of media plans, insertion orders, and campaign details.
• Stay updated on the latest media trends, technologies, and best practices to contribute fresh ideas to the team.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Bachelor s degree in Marketing, Communications, Digital Media, or a related field.

• Foundational understanding of media planning principles and digital marketing concepts.
• Familiarity with digital media platforms, content creation, and campaign management.
• Strong analytical and quantitative skills, with an ability to interpret data.
• Excellent communication, organizational, and presentation skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Eagerness to learn, a proactive attitude, and a strong attention to detail.
• Ability to manage multiple tasks, prioritize effectively, and contribute to projects in a fast-paced environment.