Media Monitoring & Evaluation Consultant

MICT - Media in Cooperation and Transition

MiCT seeks a Media Monitoring & Evaluation Consultant with expertise in media impact analysis, audience analytics, and monitoring of transitional justice narratives. The consultant will design and implement a comprehensive M&E framework to track media reach, content performance, and social impact throughout the seven-month project.

The approach will combine quantitative data analysis (media metrics, audience engagement, reach) and qualitative assessment (narrative framing, reconciliation relevance, content quality) to evaluate how effectively the project contributes to peacebuilding and dialogue objectives.

Key Responsibilities

• Design and oversee the project performance measurement framework (PMF) aligned with donor indicators, including baseline data, data collection tools, and monthly progress tracking.
• Develop and implement the media monitoring and audience analytics strategy, including metrics from websites, broadcast channels, and social media platforms.
• Conduct real-time monitoring of news sites, blogs, and social media to assess audience engagement, reach, and sentiment.
• Analyze audience behaviour, including engagement metrics, sentiment analysis, content sharing, and audience demographics.
• Assess the quality and framing of media outputs related to transitional justice, reconciliation, and conflict sensitivity.
• Work closely with MiCT s project team and media mentors to ensure M&E tools are properly implemented and data is consistently collected.
• Support data-driven learning, providing insights to improve editorial quality, messaging effectiveness, and audience engagement.
• Conduct key informant interviews and lessons-learned sessions to capture qualitative impact on participants and audiences.
• Develop and maintain participant feedback systems.
• Prepare midterm and final M&E reports summarizing both qualitative and quantitative findings.