Media Planning Director

Client of Salt

As Media Planning Director, you will take ownership of strategic media planning across a major account, with a strong emphasis on TV and offline channels. You will be responsible for shaping full-funnel media strategies, while also collaborating closely with digital teams to ensure integrated, data-led planning across all touchpoints.

There is a clear opportunity in this role to transition into more digitally-led planning over time, particularly supporting a large ecommerce client with performance-driven objectives.

Key Responsibilities:

• Lead the development of strategic media plans with a strong foundation in offline channels, particularly TV
• Drive integration between offline and digital teams to deliver cohesive, full-funnel campaigns
• Oversee campaign planning, execution, and optimisation across multiple markets where required
• Translate business and marketing objectives into effective media strategies
• Mentor and develop a team of planners, ensuring high standards of delivery
• Work closely with trading, buying, and digital teams to maximise performance and efficiencies
• Support the evolution of the account towards more data-driven and ecommerce-focused planning

Key Requirements:

• Extensive experience in media planning, with a strong focus on offline channels, particularly TV
• Proven track record of leading large, complex accounts within a media agency environment
• Strong understanding of how offline and digital channels work together in an integrated ecosystem
• Confident in client-facing situations, with the ability to influence senior stakeholders
• Strong leadership skills with experience managing and developing teams
• Commercially minded, with a strategic approach to planning