Meta Ads Specialist

Scale Army

Key Responsibilities:

• Build, manage, and optimize Meta campaigns for small and solo law firm clients.

• Apply best practices in targeting, creative testing, and budgeting to drive ROI and improve campaign efficiency.

Strategic Planning & Sales Enablement

• Define structure, playbook, and best practices for Meta Ads strategy as part of a new service offering.

• Support sales enablement by educating internal teams on ideal-fit clients and effective positioning.

Creative Direction

• Provide creative input on ad visuals, copy, and messaging to align with client objectives.

• Partner with design and content teams to ensure brand consistency and performance alignment.

Client Communication & Relationship Management

• Serve as the primary point of contact for law firm clients, clearly explaining strategies and performance.

• Manage onboarding processes for new clients, ensuring seamless setup and ongoing optimization.

• Conduct regular check-ins to review results and recommend improvements.

Reporting & Continuous Improvement

• Track campaign performance, report insights, and refine processes to scale efficiently.

• Innovate and enhance Meta Ads frameworks to maintain quality as volume grows.

Qualifications:

Experience:

• 5+ years of experience managing Meta Ads, specifically with B2C clients.

• Proven track record managing ad portfolios exceeding $100K/month.

• Experience in customer-facing, consultative roles, translating data and technical details into actionable insights.

Skills:

• Proficiency with Meta Business Suite; Canva familiarity is a plus.

• Strong understanding of B2C marketing, ideally within the legal or home services industries.

• Excellent communication and client presentation skills.

• Highly organized with strong attention to detail and ability to balance multiple campaigns.

• Bright, proactive personality with a customer-first mindset.

• Strong command of English (spoken and written); slight accent acceptable if communication is clear.

What Success Looks Like:

• High-performing Meta Ads campaigns delivering measurable ROI.

• Smooth onboarding and consistent client satisfaction.

• Effective collaboration with Sales and Marketing to educate and engage clients.

• Scalable campaign frameworks that enable growth and efficiency across clients.