Multimedia Prompt Engineer ITP Media Group

Requirements

1) Visual Prompt Systems & Libraries

• Build reusable prompt libraries for image, layout, lighting, lensing, composition, palette, typography treatments, and motion cues (camera moves, transitions).
• Create multi step prompt chains (concept reference search style exploration layout/pose refinement variant selection) with documented inputs/outputs and guardrails.
• Maintain brand specific system prompts and template files for each title (print/digital/social/video), including bilingual/RTL considerations where relevant.

2) Storyboarding, Pre vis & Animatics

• Translate briefs into storyboards, shot lists and animatics (tempo, beats, motion arcs), producing versions for editorial tentpoles and client campaigns.
• Rapidly visualise options (talent blocking, wardrobe, sets, props, product hero shots) and iterate with stakeholders before production.

3) Concept Art, Look Dev & Stock Visualisation

• Generate look development boards (style frames, colour scripts, lighting/look LUTs) for fashion, beauty, still life, architecture and portraiture.
• Visualise stock: source, test and mock-up stock alternatives; produce AI assisted comps that map to available/licensable imagery and reduce reshoot risk.
• Create textless masters and layered files so design can localise and version efficiently.

4) Video & Motion Packaging Support

• Produce social first opening frames, lower thirds copy, thumbnail drafts and storyboarded camera moves to speed video edits.
• Experiment with text to video / image to video tools for pitch ready proof of concepts, while aligning with editorial standards and brand safety.

5) Rights, Provenance & Brand Safety

• Embed Content Credentials/C2PA provenance for generated assets where supported; maintain usage notes (model/tool, parameters, date, licensing).
• Enforce no go prompts (prohibited content, celebrity likeness restrictions, trademarked elements) and ensure clear labelling/disclosure when synthetic media is used.
• Partner with Legal/Standards on releases, music/fonts/artwork rights, and client specific compliance.

6) Tooling, Templates & Workflow

• Own the template stack: PSD/INDD/AE/PR/Figma files, MOGRTs, LUTs, and caption packs; keep libraries versioned and documented.
• Optimise upstream/downstream hand offs (edit art video social) and maintain DAM hygiene (naming, metadata, rights notes).
• Recommend tool selection and settings (image/video models, upscales, background/removal, generative fill/extend) per use case.

7) Collaboration & Enablement

• Pair with Art Directors, Photo Leads, Video Editors and Deputy/Managing Editors to turn briefs into execution plans.
• Be a second nature to the commercial teams to translate briefs into distinct and precise execution options for our client partners.
• Run show and tells, brown bags and prompt clinics; publish quick start guides and brand visual playbooks.

8) Commercial & PRIVA Support

• Build pitch visuals (styleframes, mock covers, key visuals, storyboards) and present to clients alongside the Group Creative Director.
• Translate commercial objectives into credible creative options; create scopeable PoCs for white label campaigns.

Key Performance Indicators (KPIs)

• Cycle time reduction from brief storyboard/lookframes.
• Adoption and measured reuse of prompt libraries and templates across brands.
• Pitch win rate and client satisfaction for PRIVA mockups/PoCs.
• Quality of visual outcomes (editorial benchmarks, engagement lift on social packaging).
• Compliance: zero critical rights/incidents; consistent provenance labelling.