National Channel Manager

Trans Business for Trading & Distribution

HQ, Cairo

Job Description:

• Achieve modern trade and wholesale channels objectives in line with the corresponding category & brand strategies to maximize the channels' growth & profitability
• Develop the channels' strategy in coordination with PMM operational team to ensure achievement of agreed on business plan
• Negotiate trade terms and funds directly with customers in coordination with PMM team to meet customer P&L I.E. Manage direct spend on customers.
• Develop & implement the route-to-market (RTM) strategy for both channels to achieve their objectives.
• Achieve brands and SKUs objectives to maximize consumer off-take.
• Develop and coach sales field team to be in line with TBTD standards to ensure growing a competent team that would support the execution of sales' plans and strategy.
• Responsible for the development and delivery of the channels' KPIs (coverage, SKU/customer, volumes, customer service standards, and growth)
• Direct the team to deploy strategies, goals, objectives, initiatives through which the brands will achieve the edge in the market
• Develop new ways to constantly exceed expectations beyond sales fundamentals, innovation and volume.
• Analyze on monthly basis the team's results, action plans, and communicate their progress
• Drive demand in stores by winning over shoppers through leveraging in-store presence, and ensuring execution with excellence

Qualifications & Experience:

• 5 years relevant qualification in a managerial position
• A minimum of 10 years sales experience in FMCG industry
• University Graduate.