Online Marketing Manager | Real Estate Al Futtaim Private Company (LLC)

Posted 30+ days ago

Experience

8 - 15 Years

Job Location

Dubai - United Arab Emirates (UAE)

Education

Master of Arts(Communication, PR/ Advertising)

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

  • Define and maintain AFRE’s overarching digital marketing frameworks to ensure alignment across all business units.
  • Collaborate with regional asset teams to localize, implement, and optimize digital strategies aligned to each asset’s commercial goals.
  • Serve as the digital marketing subject matter expert across AFRE, promoting best practices, upskilling teams, and tracking emerging trends.
  • Support the development and execution of AFRE’s data and CRM strategies with internal teams and external partners.
  • Drive targeted, personalized, and measurable customer engagement initiatives.
  • Partner with Blue Rewards to grow the customer database and implement lifecycle marketing programs that increase long-term value.
  • Establish CRM reporting frameworks aligned with the Group’s customer lifetime value (CLTV) objectives.
  • Govern AFRE’s social media strategy across platforms, including content guidelines, tone of voice, and platform usage standards.
  • Manage relationships with social media agencies to ensure alignment with business goals and continuous performance optimization.
  • Track emerging social trends and advise asset teams on adoption opportunities.
  • Oversee social media access controls and administration governance.
  • Lead project management for redevelopment of AFRE’s websites and apps, coordinating across development, IT, SEO, analytics, and marketing.
  • Set CMS governance, best practices, and content management guidelines for asset teams.
  • Post-launch, drive ongoing optimization through SEO improvements, UX enhancements, and performance analytics.
  • Own and manage media agency relationships, guiding regional teams on campaign planning, execution, and optimization.
  • Monitor and review media performance, challenging recommendations as needed to align with KPIs.
  • Support test-and-learn agendas to drive continuous improvement in paid media efficiency.
  • Establish a digital measurement framework with standardized KPIs across all business units.
  • Ensure regular reporting, derive actionable insights, and drive continuous performance improvement.
  • Promote a data-informed culture within all marketing functions.
  • Work with Blue Rewards to enhance loyalty as a tool for both customer retention and acquisition.
  • Identify opportunities with regional teams to integrate loyalty into marketing initiatives to encourage repeat engagement and strengthen brand preference.
  • Explore and assess new digital tools and technologies that can enhance efficiency, automation, or customer engagement (e.g., AI, digital experience platforms).
  • Partner with regional teams to pilot and implement selected innovation initiatives.
  • Build strong internal and external relationships, including IT, Finance, PR/Communications, and Group Digitalisation.
  • Act as a central point of coordination for digital partner agencies across media, SEO, social, data, and tech.
  • Represent online marketing in cross-functional committees and working groups as needed.

Desired Candidate Profile

  • Minimum 8 years of experience in digital marketing, with a demonstrated focus on data-driven strategies, CRM, social media, and performance marketing.
  • Proven track record of managing external agencies across key functions including media planning, social media, SEO, and marketing technology.
  • In-depth expertise in website management, CMS platforms, SEO best practices, UX design principles, and digital analytics tools (e.g. Google Analytics, GA4).
  • Strong stakeholder management capabilities, with experience collaborating across multiple business units, regional teams, and corporate group function.
  • Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related field
  • Deep understanding of emerging digital trends, innovation, and technologies (AI, personalization, automation)
  • Real estate, retail, hospitality or lifestyle industry experience is preferred.

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

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Al Futtaim Private Company (LLC)

Al Futtaim Private Company (LLC)

Jessica Misal - NA

Festival Tower, Crescent Drive, Dubai Festival City, Dubai Al Hasan Al Basri St, Dammam, Dubai, United Arab Emirates (UAE)

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