Outbound Growth Lead

Scale Army

Role Overview

The Outbound Growth Lead will be responsible for building and owning the company s outbound engine from the ground up, with a strong focus on generating qualified pipeline. This is a highly autonomous, pipeline-first role where success is measured by outcomes, including meetings booked, conversion rates, and scalable outbound performance.

Key Responsibilities

Outbound & Pipeline Generation

• Build and own the outbound motion end-to-end, including strategy, execution, and optimization
• Identify target personas and segments across multiple verticals
• Execute multi-channel outbound efforts, including email, LinkedIn, events, and list reactivation
• Generate qualified pipeline and book meetings for the founder/closer

Systems & Workflow Development

• Build and manage outbound infrastructure using tools such as Apollo, Clay, LinkedIn, and enrichment platforms
• Implement automation and AI into workflows to increase efficiency and scalability
• Continuously refine targeting, sequencing, and messaging systems

Messaging & Qualification

• Write high-converting outbound copy that drives replies and engagement
• Conduct early-stage qualification calls to assess fit and gather insights
• Ensure smooth handoff of qualified opportunities to the founder for closing

Performance & Optimization

• Own outbound performance metrics, including meetings booked, reply rates, and conversion rates
• Run ongoing testing across channels, messaging, and target audiences
• Identify top-performing channels and scale what works

Qualifications

Experience

• Proven experience building outbound systems from scratch
• Strong understanding of multi-channel outbound strategies
• Experience working independently with minimal direction
• Experience in B2B services, consulting, or partnerships (preferred)
• Experience working across multiple personas and verticals (preferred)

Skills

• Strong written communication skills with a focus on conversion
• Process-oriented mindset with the ability to build and document systems
• Ability to operate autonomously and take full ownership of results
• Strong analytical mindset for testing, measuring, and optimizing performance
• Familiarity with tools such as Apollo, Clay, and similar platforms
• Ability to leverage AI tools to enhance outbound workflows and automation
• Strong judgment in prioritizing high-impact activities that drive pipeline

What Success Looks Like

• A clearly defined outbound system with structured channels and workflows
• Consistent generation of qualified pipeline
• Identification of top-performing acquisition channels
• Strong alignment with the founder on lead quality and conversion
• Early signs of a scalable and repeatable outbound engine