Paid Ads Specialist

Scale Army

The Paid Ads Specialist will execute and optimize paid media campaigns across Facebook and Google Ads. The Paid Ads Specialist will manage ad budgets, analyze performance data, refine targeting, and collaborate closely with creative teams to ensure top-performing campaigns. This role requires hands-on experience in paid media execution, real-time optimization, and the ability to modify or enhance creative assets, particularly for Facebook ads.

Key Responsibilities

Campaign Execution & Optimization

• Execute paid campaigns on Facebook and Google Ads, ensuring performance and delivery.

• Manage ad placements to reach the right audience at the right time within budget.

• Adjust budgets based on performance insights to maximize efficiency.

• Conduct A/B testing to identify top-performing elements and strategies.

• Stay up-to-date with Facebook and Google updates to keep campaigns competitive.

Targeting & Strategy

• Develop and refine ad targeting strategies to reach key demographics and audience segments.

• Ensure alignment between paid media efforts and broader marketing objectives.

Performance Tracking & Reporting

• Track and measure campaign performance, including CTR, conversions, and ROI.

• Analyze campaign data and provide actionable insights to internal teams.

• Generate reports that support decision-making and ongoing optimization.

Creative Collaboration

• Work closely with the creative team to develop ad copy and design aligned with campaign goals.

• Provide recommendations on creative best practices for Facebook.

What Success Looks Like

• Campaigns consistently meet or exceed performance goals such as CTR, conversion rates, and ROI.

• Efficient budget allocation and optimization across campaigns.

• Strong audience targeting that drives relevant, high-quality traffic.

• Increased brand awareness and lead generation from well-executed campaigns.

• Accurate, timely reporting that informs strategy and optimization.