Paid Ads Specialist

Scale Army

Employer Active

Posted on 22 Dec

Experience

2 - 7 Years

Job Location

Egypt - Egypt

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Ad Campaign Management

  • Plan, execute, and optimize paid ad campaigns across platforms including Meta Ads, Google Ads, and other paid channels

  • Monitor and adjust ad placements to remain within defined budget guidelines

  • Track campaign performance and make adjustments to improve ROI and conversion metrics

Data Analysis & Reporting

  • Analyze campaign data and prepare regular performance reports

  • Use data-driven insights to improve campaign effectiveness

  • Identify performance trends and adjust strategies accordingly

Optimization & Testing

  • Conduct A/B testing and other optimization initiatives to improve ad performance

  • Continuously refine ads based on performance metrics to ensure efficient budget usage

  • Ensure campaigns remain aligned with overall marketing objectives

Collaboration

  • Work closely with creative and strategy teams to optimize ad creatives for target audiences

  • Collaborate with internal teams to align paid advertising efforts with broader marketing goals

Desired Candidate Profile

Experience

  • 2+ years of experience in paid advertising

  • Hands-on experience managing and optimizing paid ad campaigns

  • Experience working with multiple paid advertising platforms

Skills

  • Proficiency with analytics and tracking tools, including Google Tag Manager, GA4, and Meta s Conversions API

  • Strong knowledge of Meta Ads, Google Ads, and other paid ad platforms

  • Familiarity working with CRM systems

  • Strong ability to analyze performance data and optimize campaigns accordingly

  • Excellent communication skills and ability to collaborate cross-functionally

  • High level of motivation, curiosity, professionalism, and attention to detail

Company Industry

Department / Functional Area

Keywords

  • Paid Ads Specialist

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Scale Army

Our client is a growing company focused on driving measurable growth through performance marketing. They place strong emphasis on data-driven decision-making, budget efficiency, and continuous optimization across paid advertising channels. Their approach values precision, collaboration, and accountability, creating an environment where performance and results guide strategy./p>

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https://jobs.ashbyhq.com/Scale%20Army%20Careers/c6d69442-e1ea-4b7a-a9ee-0b6481ec41b7