Paid Ads Specialist
Scale Army
Employer Active
Posted on 22 Dec
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Ad Campaign Management
Plan, execute, and optimize paid ad campaigns across platforms including Meta Ads, Google Ads, and other paid channels
Monitor and adjust ad placements to remain within defined budget guidelines
Track campaign performance and make adjustments to improve ROI and conversion metrics
Data Analysis & Reporting
Analyze campaign data and prepare regular performance reports
Use data-driven insights to improve campaign effectiveness
Identify performance trends and adjust strategies accordingly
Optimization & Testing
Conduct A/B testing and other optimization initiatives to improve ad performance
Continuously refine ads based on performance metrics to ensure efficient budget usage
Ensure campaigns remain aligned with overall marketing objectives
Collaboration
Work closely with creative and strategy teams to optimize ad creatives for target audiences
Collaborate with internal teams to align paid advertising efforts with broader marketing goals
Desired Candidate Profile
Experience
2+ years of experience in paid advertising
Hands-on experience managing and optimizing paid ad campaigns
Experience working with multiple paid advertising platforms
Skills
Proficiency with analytics and tracking tools, including Google Tag Manager, GA4, and Meta s Conversions API
Strong knowledge of Meta Ads, Google Ads, and other paid ad platforms
Familiarity working with CRM systems
Strong ability to analyze performance data and optimize campaigns accordingly
Excellent communication skills and ability to collaborate cross-functionally
High level of motivation, curiosity, professionalism, and attention to detail
Company Industry
- Advertising
- PR
- Event Management
Department / Functional Area
- Advertising
- Media Planning
- PR
Keywords
- Paid Ads Specialist
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Scale Army
Our client is a growing company focused on driving measurable growth through performance marketing. They place strong emphasis on data-driven decision-making, budget efficiency, and continuous optimization across paid advertising channels. Their approach values precision, collaboration, and accountability, creating an environment where performance and results guide strategy./p>
https://jobs.ashbyhq.com/Scale%20Army%20Careers/c6d69442-e1ea-4b7a-a9ee-0b6481ec41b7