Paid Ads Specialist

Scale Army

Role Overview:
The Paid Ads Specialist will manage and optimize paid advertising campaigns with a focus on Facebook, TikTok, and Instagram. Responsibilities include creating and executing ad strategies, guiding creative development, and analyzing performance data to maximize ROI. The role calls for someone with a passion for eCommerce and beauty brands, particularly within the African American haircare market, and a strong ability to combine creativity with data-driven insights.

Key Responsibilities:

• Paid Media Strategy & Execution

  • Plan, create, and manage paid ad campaigns across Facebook, TikTok, and Instagram, with a primary focus on Facebook and TikTok.
  • Tailor campaigns to the specific needs of African American haircare brands, ensuring resonance with target audiences.
  • Develop and oversee ad creatives, aligning messaging with brand positioning.
  • Monitor campaign performance and adjust strategies to improve ROI, CPC, and conversion rates.

• Creative Strategy & Execution

  • Guide creative strategy and ad placements to drive engagement and conversions.
  • Collaborate with design teams or external partners to produce impactful ad visuals, including images, video, and copy.
  • Stay current with industry trends and integrate creative elements that boost engagement and reach.

• Market Trends & Insights

  • Analyze market trends, consumer behavior, and campaign data to inform future strategies.
  • Optimize ads using insights specific to the African American haircare market.
  • Research competitor activity and apply findings to improve campaign effectiveness.

• Performance Monitoring & Reporting

  • Track and report campaign performance with a focus on click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
  • Provide regular updates to internal teams and clients, offering clear insights and recommendations.
  • Continuously improve results by testing new creative approaches, targeting strategies, and optimization techniques.

Experience and Skills:

• 2+ years of experience managing paid ad campaigns, ideally in eCommerce or the beauty industry.
• Proficiency in Meta (Facebook/Instagram) and TikTok Ads; Google Ads experience is a plus.
• Strong understanding of digital advertising trends, with experience in the African American haircare market (highly desirable).
• Expertise in ad creation, creative strategy, and ad placements.
• Excellent analytical skills with the ability to interpret data and optimize campaigns.
• Familiarity with ad management tools and CRM systems is a plus.

Attributes:

• Strategic thinker with the ability to design creative, data-driven ad strategies.
• Highly creative with strong intuition for what resonates with diverse audiences.
• Self-starter with a strong sense of ownership and independence.
• Detail-oriented and organized, consistently delivering high-quality work.
• Clear communicator, able to present insights and results effectively.

What Success Looks Like:

• Campaigns consistently achieve or exceed ROI and performance targets.
• Creative strategies that drive higher engagement and stronger conversions.
• Campaigns executed on time with a clear focus on quality and impact.
• Ongoing use of industry insights to refine strategies and stay competitive.