Paid Media Manager Lucidya

Job Description

Roles & Responsibilities

Desired Candidate Profile

Key Responsibilities

• Paid Strategy Development: Design and implement paid media strategies to drive lead generation and brand awareness in GCC markets.
• Campaign Management: Launch, manage, and optimize campaigns across Google Ads, LinkedIn, Meta (Facebook/Instagram), and programmatic channels.
• Audience Targeting: Define and execute precise targeting strategies based on data, buyer personas, and campaign objectives.
• Creative Collaboration: Work closely with content and design teams to create high-performing ad copy and creatives.
• A/B Testing: Run experiments on ad formats, copy, landing pages, and audience segments to improve performance.
• Budget Management: Own budget planning, allocation, and optimization to maximize ROI.
• Performance Monitoring: Track key metrics (CTR, CPL, ROAS, CPA, etc.) to optimize campaigns and improve efficiency.
• Reporting & Insights: Deliver insightful performance reports and dashboards using tools like GA4 and HubSpot.
• Localization & Regional Focus: Tailor campaigns to resonate with Arabic-speaking audiences in the GCC.
• Trend Tracking: Stay up-to-date with paid media trends and GCC digital landscape developments.

• Audit and assess existing paid media campaigns across channels.
• Deliver a 90-day paid media action plan aligned with Lucidya s goals.
• Establish effective tracking and reporting dashboards.
• Launch and optimize at least two lead-gen campaigns tailored for GCC markets.
• Gain a strong understanding of Lucidya s customer base and messaging.

• 4+ years of experience in performance marketing, preferably in B2B SaaS or tech industries.
• Proven expertise in Google Ads, LinkedIn Ads, and other paid platforms.
• Proficiency in Arabic and English (written and spoken).
• Experience working in startup or scale-up environments.
• Deep understanding of audience targeting, bidding strategies, budget optimization, and conversion tracking (GA4).
• Strong analytical skills with experience in data-driven optimization and reporting.
• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.

• Experience with HubSpot, programmatic platforms, and Meta Ads.
• Familiarity with the customer experience, SaaS, or MarTech industry.
• Hands-on copywriting or creative direction experience.
• Exposure to the MENA region digital marketing landscape.

• Strong ownership mindset and ability to work independently.
• Comfortable in a fast-paced, dynamic environment.
• Collaborative attitude, working well with content, sales, and product teams.
• Creative and curious always looking to improve and experiment.