Job Description

Roles & Responsibilities

Position: Paid Search Campaign Mgr

Job Description:

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Paid Search Campaign Marketer is responsible for strategizing and executing paid search campaigns across major platforms including Google Ads and Microsoft Advertising. This role requires an individual who can develop and optimize search marketing campaigns to drive measurable business results while efficiently managing marketing budgets. The ideal candidate will have expertise in campaign setup, keyword research, performance analysis, and strategic optimization. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign performance.

If you're passionate about paid search marketing and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you!

Key Responsibilities

Strategy & Campaign Development

Plan, develop, and execute comprehensive paid media strategies to drive revenue, direct response, qualified leads, and new user acquisition

Maintain and analyze the results of Google Ad accounts to identify patterns and trends that can help improve the efficiency of our products and services

Execute targeted campaigns using Google Ads, Microsoft Ads, YouTube, and Pmax, ensuring alignment with business objectives

Maintain in-depth understanding of available tactics within ad programs on Google and Microsoft

Define and own the overarching paid search strategy and deliver activation excellence across search platforms and tactics

Develop keyword strategies based on thorough research and competitive analysis

Support team on feed management and strategy

Plan, build, launch, and optimize paid campaigns across Google Ads (Search, Display, etc.)

Make recommendations and implement changes to improve website efficiency and performance

Performance Analysis & Optimization

Track key metrics, identifying trends, optimizing campaigns for better performance, and providing insights to improve the effectiveness of paid search advertising strategies

Utilize tools like Google Ads Editor, Google Analytics, and Excel to analyze campaign performance

Measure performance soon after implementation to understand the full impact of ad formats like Responsive Search Ads

Create and optimize landing pages, following marketing best practices

Plan, execute, and optimize paid search campaigns across platforms

Continuously test creative, targeting, bidding strategies, and landing page alignment

Measure and report performance of website traffic and all digital marketing

Provide recommendations and next steps based on insights or learnings derived from optimization efforts

What We Are Looking For:

3+ years of experience in paid search marketing with demonstrated success in campaign management

Proficiency in Microsoft Office, Google AdWords, Bing Ads and Google Analytics

Strong analytical skills with the ability to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI

Business acumen to work closely with teams to identify and fully understand business needs and campaign performance objectives

Excellent communication and presentation skills

Adaptable with strong accuracy and attention to detail

Detail-oriented analytical skills and high-quality communication skills

Experience with multiple bid strategies and campaign types

Ability to gather research and data needed to formulate tactical plan development

Preferred Qualifications:

Google Ads and Microsoft Advertising certifications

SEO, PPC, or digital marketing experience beyond paid search

Experience developing annual budget planning and KPI setting

Experience with marketing automation and CRM platforms

Paid Search Campaign Mgr Arrow Electronics Inc

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