Paid Search Specialist

Scale Army

Posted on 9 Oct

Experience

2 - 7 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Role Overview
Our client is seeking a results-driven Paid Search Specialist to lead search engine marketing efforts and drive growth across an expanding product portfolio. You will own Google Ads and YouTube campaigns, manage technical complexities like Google Merchant Center and policy compliance, and optimize campaigns to maximize impression share. The ideal candidate has deep Google Ads expertise, thrives in fast-paced ecommerce environments, and is eager to make a direct impact on growth.

Key Responsibilities

  • Campaign Management & Optimization

    • Lead Google Ads campaign management to achieve market-leading impression share
    • Launch and scale SEM campaigns for new product lines with strategic keyword targeting and competitive positioning
    • Monitor campaign performance daily, implementing data-driven optimizations to improve ROAS, CTR, and conversion rates
    • Develop and execute testing strategies for ad copy, bidding strategies, audience targeting, and campaign structures

  • Technical & Platform Management

    • Manage Google Merchant Center technical aspects and policy compliance
    • Troubleshoot platform issues to ensure smooth campaign operations
    • Support YouTube advertising efforts and explore emerging Google advertising products as they become available

  • Analysis & Reporting

    • Conduct comprehensive keyword research and competitive analysis to identify growth opportunities and optimize performance
    • Create detailed performance reports and present insights to stakeholders on campaign effectiveness and growth opportunities

  • Collaboration & Creative Support

    • Collaborate with creative strategy and production teams to develop high-converting ad creative and landing page experiences
    • Additional paid marketing responsibilities as needed

Desired Candidate Profile

Qualifications

  • Experience

    • 1 2+ years of experience managing Google Ads in e-commerce, agency, or in-house preferred
    • Expertise with Google Ads, Merchant Center, GA4, and Google Tag Manager
    • Proficiency with Shopify, keyword research tools, competitive research platforms, and Google Sheets/Scripts
    • Experience with AI platforms and knowledge of automation and machine learning applications in SEM
    • Bachelor s Degree in Business Administration, Marketing, or related field experience
    • Experience in a start-up or growth company preferred
    • Ability to manage and prioritize multiple projects with cross-functional teams
    • Detail-oriented, organized, and strong follow-through
    • Strong time management skills and sense of urgency

  • Skills

    • Strategic thinking, conceptualizing new ideas, and initiating change in fast-paced environments
    • Strong oral and written communication, interpersonal capabilities with internal and external partners
    • Natural problem solver with positive attitude
    • Unquestionable ethics
    • Passion for the wellness community and herbal medicine, with vision for innovative consumer connections

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Advertising
  • Media Planning
  • PR

Keywords

  • Paid Search Specialist

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Scale Army

Our client is a fast-growing e-commerce organization focused on wellness and herbal products. They combine data-driven marketing strategies with creative execution to drive growth, optimize performance, and expand their product portfolio in competitive markets.

https://jobs.ashbyhq.com/Scale%20Army%20Careers/78edabf9-1f77-461f-8d1c-0309bac5b542