Paid Social Ad Builder

Client of Activate Talent

Job Title: Paid Social Ad Builder (Meta & TikTok)

Type: Full-time; Remote

Schedule: US Time zone

Industry: Agency/E-commerce

*Please note that this is part of the hiring process candidates will need to send over a Loom video introducing themselves and walking through a campaign in Meta or TikTok ,explaining all the steps and what they did when setting it up.

Overview:

We are looking for a skilled Paid Social Ad Builder with a strong background in Meta advertising and familiarity with TikTok. This person will handle day-to-day ad building and management for multiple e-commerce brands. The ideal candidate understands Meta s Ads Manager inside and out, has hands-on experience building and launching campaigns at scale, and knows the difference between ad types such as static, UGC, collab posts, and whitelisted ads.

This role is for someone who lives in the ad account daily, building, organizing, and deploying campaigns with precision. Attention to detail is critical in this position.

Key Responsibilities:

• Build and launch Meta (Facebook/Instagram) ads within Ads Manager following brand and campaign briefs.
• Support the setup and testing of TikTok ads (training provided if needed).
• Create, duplicate, and structure campaigns, ad sets, and ads according to provided strategies.
• Ensure proper ad naming conventions, pixel tracking, and UTM tagging.
• Manage whitelisted ad setup and collab posts.
• Upload creative assets (static images, videos, UGC, etc.) with correct copy, headlines, and CTAs.
• Conduct thorough quality checks before publishing to confirm all settings and placements are accurate.
• Coordinate with the creative and strategy teams to implement new ads and tests efficiently.
• Maintain organized account structures and documentation for all builds.