Paid Social Specialist

Client of Business Lobby

Develop, launch, and optimize paid social campaigns across Facebook, Instagram, TikTok, Snapchat, X, and other relevant digital advertising channels.

• Take ownership of campaign execution by managing campaign structures, monitoring budgets, and continuously optimizing performance to improve efficiency and ROI.
• Lead the creative direction for paid social campaigns by developing messaging angles, ad concepts, and engagement hooks tailored for short attention spans and high-impact micro- moment interactions.
• Work closely with creative teams to brief, review, and refine ad creatives based on campaign performance and audience behavior.
• Manage and optimize campaigns across the full customer funnel, from awareness and engagement to conversion and retention.
• Focus campaign optimization efforts on generating high-quality, conversion-driven results rather than volume-based metrics alone.
• Collaborate with tracking and analytics teams to validate platform tracking through pixels and mobile measurement tools, while aligning campaign performance with backend business KPIs.
• Utilize mobile attribution and measurement platform data, such as Adjust, to improve campaign accuracy and reporting.
• Analyze campaign results and provide actionable recommendations by identifying top-performing creatives, audiences, placements, and campaign structures.
• Monitor performance trends, detect creative fatigue or declining engagement, and implement data- driven optimization strategies to sustain campaign effectiveness.
• Coordinate with Sales and IT teams to enhance lead quality, improve conversion journeys, and strengthen overall acquisition performance.
• Ensure compliance with advertising policies and financial industry regulations by proactively managing ad approvals, resolving disapprovals, and maintaining strong account health across platforms.