Part-Time Technical Marketing Specialist
Robusta Studio
Employer Active
Posted 16 hrs ago
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Experience
3 - 5 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
We are seeking a highly skilled Part-Time MarTech Specialist to manage, optimize, and enhance Tree s marketing technology ecosystem. This role ensures accurate data collection, seamless integrations, and reliable tracking across all marketing and product channels. The ideal candidate is detail-oriented, analytical, and deeply experienced with MarTech tools and tracking infrastructures.
Responsibilities
- Manage, maintain, and optimize GTM containers across environments.
- Implement, test, and deploy tags, triggers, and variables for campaigns and product analytics.
- Enforce consistent naming conventions, documentation, and version control.
Analytics (GA4, Mixpanel)
- Maintain and optimize GA4 implementation, including events, conversions, audiences, and enhanced measurements.
- Oversee Mixpanel tracking setup: product analytics roadmap, event documentation, GTM integration.
- Build dashboards, validate data accuracy, and ensure consistency across analytics platforms.
Data Integrations & Pixels
- Configure and manage pixels across all platforms (Meta CAPI, Google Ads, TikTok, Snapchat, X).
- Ensure precise event mapping and support server-side integrations where required.
- Troubleshoot attribution discrepancies and ensure event firing accuracy across channels.
- Manage and monitor the MMP integration (Adjust).
CRM & Marketing Automation (MoEngage)
- Manage event and attribute mapping to ensure seamless data flows into MoEngage.
- Debug tracking gaps and support real-time triggers, journeys, segmentation, and automation logic.
- Assist the growth team with journey design, event definitions, and lifecycle automation improvements.
QA, Testing & Documentation
- Conduct regular audits to ensure accuracy, consistency, and reliability across the entire MarTech stack.
- Develop and maintain technical documentation, including event specs, GTM schemas, pixel setups, and tracking SOPs.
- Collaborate closely with engineering teams to implement backend events and advanced tracking requirements.
Desired Candidate Profile
3+ years of experience in MarTech, growth analytics, or technical marketing roles.
- Strong hands-on experience with GTM, GA4, CAPI, and Mixpanel.
- Experience with CRM and automation platforms (MoEngage is a major plus).
- Solid understanding of tracking taxonomies, browser DevTools, debugging methodologies, and attribution logic.
- Experience in fintech or high-volume performance marketing environments is highly preferred.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Part-Time Technical Marketing Specialist
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Robusta Studio
About Octopus by RTG Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities. We are currently hiring a Part-Time MarTech Specialist for a digital insurance company in KSA on a remote, 1-year contract (subject to extension), offering an exciting opportunity to lead high-impact performance marketing campaigns within a dynamic and data-driven environment.