Performance Marketer (E-commerce ads experience) Fab Digital

Employer Active

Posted 1 hrs ago

Experience

3 - 6 Years

Job Location

Remote (Company based out of Other - United Arab Emirates (UAE))

Education

Any Graduation

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities


  • Platform Expertise: Expert-level execution in Meta Business Manager (Advantage+), TikTok Ads Manager, and Google Ads (Search/Shopping).

  • Technical Tools: Proficiency in Shopify Analytics, GA4, GTM, and tracking pixels.

  • AI Tools: Hands-on experience using Claude, ChatGPT, or Perplexity for creative hooks , creating images and strategy.

  • Data Analysis: Ability to read data to improve ROAS and lower CPA.

  • Hybrid Creative Skills (MUST HAVE):

  • Canva Mastery: Ability to design high-converting static ads and animated stories from scratch.

  • Mobile Video Editing: Proficiency in CapCut or similar apps to edit raw UGC (User Generated Content) into "scroll-stopping" ads.

  • AI Creative Tools: Hands-on knowledge of AI image/video generation (e.g., Midjourney, DALL-E, or Canva Magic Studio).

  • Creative Strategy & Briefing: Ability to analyze ROAS/CTR data and write clear, technical "Creative Briefs" for senior editors and designers.

Desired Candidate Profile

Minimum 3 years of hands-on experience specifically in E-commerce or D2C performance marketing.


Full-Funnel Management: Strategize Build, manage, and scale paid campaigns across Meta, TikTok, and Google.


  • Daily Optimization: Monitor daily spends and adjust bids/creatives to maintain a high ROAS (4x5x minimum).

  • Technical Setup: Ensure all tracking (GTM, Pixels, GA4) is working perfectly for every campaign.

  • Creative Strategy: Use AI tools to develop high-converting hooks and ad copy experiments and images and videos edits as per need.

  • Reporting: Provide clear, data-driven updates on campaign performance and scaling opportunities.

  • Integrating Ai as per the performance demands

  • Rapid Prototyping: When an ad fatigues, you don't wait for a designer. You use Canva or CapCut to quickly create 3-5 new "Hook" variations to keep ROAS high.

  • Content Research: Conduct competitor "Ad Spy" research to identify emerging creative trends in the e-commerce/D2C space.

  • Strategic Briefing: Deliver data-backed creative briefs to clients and external designers.


Employment Type

    Full Time

Company Industry

  • Media
  • Publishing
  • TV
  • Radio
  • Outdoor
  • Digital

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Shopify Analytics
  • GA4
  • GTM
  • Meta Business Manager
  • TikTok Ads
  • Claude
  • ChatGPT
  • Creative Hooks
  • Creating Images
  • ROAS
  • Lower CPA.
  • UGC
  • User Generated Content
  • Scrollstopping
  • Digital Advertising Manager
  • PPC
  • E-commerce
  • Paid Media Specialist
  • Digital Marketing

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Fab Digital

Fatema - Owner

Dubai, Dubai, United Arab Emirates (UAE)