Performance Marketing Executive

dubizzle

In this role, you will:

• Articulate and drive the strategy and results around our efforts to engage customers and drive business growth using various online marketing channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Analyze data to identify problems and opportunities
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Define OKRs (objectives and key results) for channel experiences and campaigns

Requirements

• Minimum Bachelors degree from a reputable university
• In-depth practical knowledge of digital marketing tools including Google Ads, Facebook Ads Manager, and other programmatic media buying channels
• Deep understanding of web analytics
• Strong understanding of current online marketing concepts, strategies and best practices
• Previous experience in a similar digital marketing role is preferred
• Strong technical and data analysis skills
• Strong command in MS Excel and PowerPoint
• Sharp strategic and analytical thinking with the ability to translate quantitative & qualitative data and insights into a robust marketing strategy
• Excellent written and communication skills
• Self-motivated and willing to take on new challenges