Performance Marketing & Growth Specialist

Mike Sport

SCOPE OF THE JOB:

The Performance Marketing & Growth Specialist is responsible for driving full-funnel paid and owned marketing growth across Google Ads, SEO, email/CRM, and analytics. You will collaborate closely with the Meta Marketing Specialist, Shopify Experience Designer, and E-Commerce Specialist to execute data-driven strategies that support Mike Sport s aggressive revenue targets across multiple brands and markets.


KEY RESPONSIBILITIES:

Strategic Planning & Audience Segmentation

Lead audience research to identify high-value customer segments (demographics, behavior, LTV tiers) for prospecting and retargeting.

Develop and maintain a detailed segmentation framework (look-alike, custom, value-based audiences) to inform paid media, email flows, and personalization efforts.

Translate business objectives into channel-specific strategies, setting clear goals, KPIs, and success metrics for each segment.

Plan and orchestrate Mike sport promotions, campaigns and activations across all relevant channels.

Plan budget required per channel, etc.

Paid Search & Display

Strategically develop and manage Google Ads campaigns (Search, Display, Shopping) and non-Meta paid channels (e.g., programmatic, affiliates), setting audience targets and budget allocations to optimize bid strategies and maximize ROAS.

Oversee Google Merchant Center feeds, troubleshoot data errors, and recommend feed optimizations to improve campaign performance.

Email Marketing & CRM

Define CRM segmentation and personalization strategies, using behavioral and lifecycle data to drive targeted email and SMS flows (welcome, cart abandonment, re-engagement).

Work with our Customer Experience designer and Ecommerce Specialist to create content templates in Klaviyo (or equivalent) that automatically adapt to each customer segment s preferences and purchase history.

Launch and report on email campaigns, etc.

SEO & Organic Growth

Own organic channel strategy: perform technical and content audits, implement keyword targeting (EN/AR) per segment, and guide content creation to capture high-intent search traffic.

Analytics & Attribution:

Architect and maintain a robust analytics stack: configure GA4/GTM, implement server-side tracking and Conversions API, define UTM taxonomies, and ensure full funnel attribution across channels.

Build segment-level dashboards in Looker Studio to monitor ROAS, CPA, conversion rates, and retention metrics across channels.

A/B Testing & Experimentation

Develop and execute systematic A/B and multivariate tests across paid creative, landing-page templates, email content, and on-site experiences, using statistical significance to guide scaling decisions.

Cross-Channel Collaboration

Facilitate regular planning sessions with the Meta Marketing Specialist, CX Designer, and eCom Specialist to align on segment definitions, test calendars, and creative briefs.

Present strategic recommendations and segment performance insights to the eCommerce Director and leadership.

Vendor & Tools Evaluation

Research third-party solutions and AI-driven tools that enhance segmentation, personalization, and campaign automation; lead evaluation and integration projects.


DESIRED SKILLS:

Required:

Hands-on experience with Google Ads (Search, Display, Shopping) and Google Merchant Center campaign setup, optimization, and ROAS management

Strong working knowledge of GA4, GTM, and Looker Studio for end-to-end attribution, conversion tracking, and performance dashboarding

Deep understanding of audience segmentation, targeting strategies, and conversion-rate optimization methodologies

Strong numerical aptitude: able to analyze budgets, forecast performance, measure ROAS/CPA, and manage media spend to hit ROI targets

Proven budget management skills: setting, allocating, and optimizing campaign budgets across channels to maximize return

Demonstrated ability to collaborate cross-functionally with CX, design, commercial, and operations teams

Familiarity with SQL or data-query tools for ad-hoc analysis and reporting is a plus.

Strong quantitative aptitude, comfortable building attribution models and predictive performance forecasts.

Ability to leverage data-science concepts (segmentation, clustering, regression) to refine targeting and personalization.

Nice to Have:

Previous hands-on experience with email/CRM platforms (e.g., Klaviyo, Omnisend, Mailchimp), including designing segmented automation flows

Demonstrated SEO skills: technical audits, on-page optimization, keyword research, and content collaboration (EN/AR)

Experience managing Arabic-language campaigns and localization for MENA market nuances

Proficiency with A/B testing and experimentation platforms, and mapping multichannel customer journeys.